Romney and the Business Narrative →
The absence of any personal narrative around Romney does not mean there is no narrative to his campaign and the image of "All-Business Man, the world's most boring superhero" which, according to the New York Times, he has cultivated. Romney is not the first GOP candidate to present himself as a leader from the private sector uniquely positioned to rebuild the country and the economy. The businessman as savior is a popular Republican theme, which is consistent with the Republican's ideological preference for business interests over those of working people, youth, senior citizens, the environment or anything else.