The Jeter Narrative
In addition to the inevitable slowing down due to age, the biggest difference between Jeter in 2011 and Jeter in 2010 is that Jeter no longer is able to control the narrative of his media coverage. For most of his career, Jeter handled the media masterfully, avoiding conflict or scandal, always making himself available for a comment but rarely offering an interesting one, and creating an image of himself as a selfless team player. By doing this, Jeter ensured glowing coverage of his activities both on and off the field. While the constant descriptions of Jeter’s commitment to the team, the frequent shots of Jeter cheering whenever a teammate hit a home run and similar coverage may have irritated some, generally this contributed to Jeter’s sterling public image.