Why Is the World Cup Coverage So Full of Stereotypes?
Every World Cup, even through my very casual observance, I am struck by how in this extraordinarily international tournament that seems, in real ways, to bring the world together, national stereotypes still characterize, and at times even dominate coverage of the games. German teams are often described using terms such as “efficient” or “ruthless,” Brazilians as playing with flare, excitement, “razzle dazzle,” and the like. It is possible, although I wouldn’t know, that these descriptions are accurate, but it seems significant that they are consistent with existing national stereotypes. One half expects the American team to be described as arrogant or one of the Asian teams as inscrutable. This reliance on essentially national stereotypes to describe how the game is played, at least to the non-expert ear, makes it seem as if a major global event is being presented with the political sensitivities of the bridge of the USS Enterprise.