Having a better sense of who represents the party's base is important for strategist and for the party once it is in office. In 2008, for example, the only groups who voted for Obama by a margin of 2-1 or better, a good measure of a true demographic base, were African Americans (95%), Latinos (67%), voters under 29 years old (66%), Jews (78%), gays and lesbians (70%). Interestingly, union members only voted 60% for Obama, meaning that among white union members it was probably closer to 50%.