Weak Candidates Are the Least of the Republicans' Problems

Now that the Rick Santorum boomlet seems to be ending, Republicans can return to the real work of bemoaning the state of the presidential primary. Republican dissatisfaction with the primary, which is coming from party stalwarts such as Haley Barbour and John McCain, is presented as concern that the drawn out primary will weaken the Republican chances against Obama, but it is also, implicitly, a recognition both that Mitt Romney, despite his potential appeal to those outside of the Republican base, is a weak candidate, and that no strong conservative candidate emerged during the primary season.

Republicans Aren't Falling in Line in 2012

The Republican nomination, on the other hand, for the first time in many years, has neither a clear frontrunner, nor somebody who can legitimately lay claim to having paid their dues and waited their turn as, for example, was the case with John McCain in 2008, Bob Dole in 1996 or George H.W. Bush in 1988. The candidate who comes closest to meeting this description is Mitt Romney who finished second to McCain in 2008, but has not been a mainstay of Republican politics for very long and was an unknown outside of his home state a mere five years ago. Haley Barbour and Newt Gingrich, unlike Romney, have been prominent national Republicans for years, but have failed to mobilize sufficient support to plausibly present themselves as frontrunners.

Rebranding Will Not Be Enough for These Republicans

The quandary in which the Republican Party now finds itself is not due to a public relations problem, but stems from being strongly identified, and not without good reason, with the Bush administration. The Bush administration is broadly viewed as a failure, not because it didn't present itself well, but because it mishandled both the economy and foreign policy to disastrous effect. Additionally, some of the ideas which have been foundation of the Republican Party have, in the cases of radical social conservatism and unregulated financial sectors, become the views of an increasingly small minority of Americans. Other bedrock Republican views, such as fiscal conservatism and a realist based foreign policy, were abandoned altogether by the Bush administration and the Republican Party in the last decade. These are problems are profound and go to the core not just of the party's image, but to its vision, message and raison d'etre.