Achieving the Impossible: Expectations for an Obama Presidency →
Managing expectations, as we saw again in 2008, is a key part of presidential campaigns. If a candidate is unable to meet expectations, a minor defeat, or even a narrow victory can be a serious setback. The most historic example of this was in 1968 when Lyndon Johnson dropped out of the race for the Democratic nomination for president after the New Hampshire primary where the peace candidate, Eugene McCarthy, didn't actually beat President Johnson but merely exceeded expectations by coming within six points of the incumbent president. New Hampshire was again the place for unmet expectations this year when a somewhat unremarkable victory by Hillary Clinton, in a state she had long been expected to win, breathed new life into her campaign because in the few days leading up to that primary, Obama had been expected to win that state