The Imaginary War on Christmas →
Limbaugh and O'Reilly and others have, to a large extent, built their careers by making their listeners and fans feel like victims and, equally importantly, presenting powerful and, implicitly non-Christian, interests as the powers causing the problems. The War on Christmas fits so perfectly into this framework that if it did not exist, these victimhood entrepreneurs would have to create it themselves, which come to think of it, is exactly what they have done.