Limbaugh and O'Reilly and others have, to a large extent, built their careers by making their listeners and fans feel like victims and, equally importantly, presenting powerful and, implicitly non-Christian, interests as the powers causing the problems. The War on Christmas fits so perfectly into this framework that if it did not exist, these victimhood entrepreneurs would have to create it themselves, which come to think of it, is exactly what they have done.
Republicans are, unsurprisingly, trying to figure out who to blame and what to do next. Obama's victory can be understood as a victory of the future over the past, suggesting his campaign slogan "Forward" was both appropriate and effective. The Republican problem is obvious, they are fighting a Sisyphean demographic battle, not just because of changing demographics but because of the complete collapse of support for the Republican Party among voters who are not white, straight and Christian. At first glance, it seems that a party that wins 59 percent of the white vote, even in today's America, should win a national election handily. However, Romney did not only lose among African American, Latino, Asian, LGBT, Jewish and Muslim voters, but he lost all of these groups by margins of more than 2-1. In some cases, the margin was significantly larger than that. Additionally, Romney's support from white voters was skewed towards older voters as, among whites under 30, Romney's margin was only six points.
American politics is increasingly defined by a two party system where one party, albeit imperfectly and generally not easily, reflects the racial, ethnic and other diversity, tensions and strength that is central to 21st century America, while the other is increasingly simply a party of white, heavily Christian Americans. Today Americans who are non-white, non-Christian or non-straight are far more likely to be Democrats than Republicans. This is true at the level of ordinary voters, grassroots activists and elected officials.